Other top artists participating in the merch integration at launch include Billie Eilish, Jack Harlow, King Princess, BTS, Lady Gaga, Coldplay and Gucci Mane. In addition, rapper Wale has made Amazon Music the exclusive online retail partner for his merch collection, while Lana Del Rey is offering pre-orders for an exclusive beige vinyl of her new album, Chemtrails Over the Country Club, through the platform.Īll of this exclusive merchandise will additionally be made available via the Amazon Music Merch Shop, which launched on late last year.Īmazon Music In-App Exclusive Merch Courtesy of Amazon Music These include a new apparel line developed by Selena Gomez timed to her forthcoming Spanish-language EP, Revelación a new collection celebrating the rock band Weezer and new merch from Gwen Stefani, Metallica, Queen Naija, Pentatonix, Florida Georgia Line and Queen. When asked about Amazon’s share of merchandise sales on the platform, McMullan wouldn’t disclose terms, saying simply that the percentage of revenue splits “varies” from artist to artist.Īlong with the announcement, Amazon Music will debut exclusive merchandise collections from several artists. We’ll continue to experiment with lots of different ways to get it in front of customers in the right way.” He adds, “We think that bringing merch in is one way to really enhance that artist-fan connection and make it a more compelling experience. “Bringing all this into the app in a fairly seamless way with Prime shipping, we think it’s going to really help drive sales,” says Sean McMullan, director of artist product and services at Amazon Music. From TikTok To Handmade Merch, Independent Artists Talk Staying Afloat In the Pandemic
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